Facebook Live Setup Guide

How to connect ScoreCam to Facebook Live — getting a persistent stream key, streaming to a Page, and sharing your broadcast.

Overview

Facebook Live works differently from Twitch. Each broadcast has its own link that is generated when you create the live video in Facebook's Live Producer. The same Persistent Stream Key can be reused across broadcasts, but you create a new broadcast event each time and share that event's specific link with your audience.

The key steps are: get your Persistent Stream Key once from Facebook Live Producer, paste it into ScoreCam, then create a new broadcast event in Facebook before each game to get the shareable viewer link.

Getting Your Stream Key

1

Open Live Producer

Go to facebook.com/live/producer in a browser (sign in first). Alternatively, tap What's on your mind? on facebook.com → Live Video.

On an iPhone: the persistent stream key option only appears on the desktop version of Facebook. In Safari, tap the Page Menu button at the left end of the address bar, tap the More button, then tap Request Desktop Website. Apple explains this — and how to always load the desktop version of a site — in Customize your Safari settings.

2

Create a Live Video

Click Create live video, then select Streaming software (or Use stream key) from the connection options.

3

Copy the Stream Key

The Server URL (rtmps://live-api-s.facebook.com:443/rtmp/) and Stream Key are shown. Copy the stream key and paste it into ScoreCam. The server URL is already pre-filled in ScoreCam.

4

Enable Persistent Stream Key

On the same screen, look for a Persistent stream key toggle or checkbox and turn it on. This ensures the same key works for all future streams — without it, Facebook generates a new key after each stream ends.

Things to Know

  • The server URL is pre-filled in ScoreCam — you only need to paste the stream key.
  • Enable Persistent Stream Key — without it, Facebook generates a new key after each stream ends and you will need to return here to get a fresh one every time.
  • Check the audience selector on the Producer page before going live — the default depends on your account type and history. Set it to Only me for testing, or Public if you want anyone to be able to watch.
  • To stream to a Facebook Page instead of your personal profile, switch to that Page using the account switcher (top-right avatar) before opening the Producer.
  • Your account must be in good standing — recent community violations can temporarily block live streaming access.

Going Live from ScoreCam

ScoreCam only sends your video (with the scoreboard) to Facebook. It does not open Facebook Live Producer and shows no “Go Live” or caption screen inside the app — you start and caption the broadcast on Facebook's Live Producer web page. Facebook's Go Live button only becomes active once it detects your incoming video, so the order matters.

You will need a second device (a computer, tablet, or another phone) signed in to Facebook. ScoreCam has to stay open and streaming the whole time — if you leave the app, the stream stops — so you can't tap Start/Live in ScoreCam and click Go Live in Live Producer on the same iPhone.
1

Set up the broadcast on your second device

On a computer — or another phone/tablet using Request Desktop Website — open facebook.com/live/producer, create your live video, and add the title/caption and audience. Leave the page open and do not press Go Live yet.

2

Start streaming in ScoreCam

On your iPhone, tap the Start/Live button in ScoreCam. It begins sending your video to Facebook. Leave ScoreCam open and in the foreground.

3

Go Live on Facebook

After a few seconds, Live Producer shows a preview of your ScoreCam feed and the Go Live button activates. Click Go Live to start broadcasting. To end, stop the broadcast in Producer and stop the stream in ScoreCam.

Finding and Sharing Your Live Link

Unlike Twitch, Facebook does not give you a single permanent viewer URL. Each broadcast creates its own link. Here is how to find and share it:

  • When you create the live video in Facebook Producer, there is a Preview link or Share option on the broadcast page — copy this URL and share it with your audience before you go live.
  • Once live, the broadcast appears as a post on your profile or Page — share that post directly using the share button on the post.
  • For Facebook Pages: your Page's timeline URL (facebook.com/YourPageName) will show the live video at the top while you are active — viewers who visit your Page will see the stream automatically.
Share the link before the game so viewers can open Facebook and have it ready when you go live. Because Facebook requires creating a new broadcast event each time, the sharing step is more manual than on Twitch or YouTube.

Page vs. Personal Profile

You can stream to either a personal Facebook profile or a Facebook Page. There are important differences:

Personal Profile

Streams default to your friends list audience. The broadcast appears on your personal timeline. Good for sharing with friends and family, but less appropriate for a team or organization with a broader audience. Privacy controls apply based on your Facebook friend settings.

Facebook Page

Pages are public-facing and searchable. Broadcasts from a Page can be seen by anyone (if set to Public), making them more suitable for a team, school, or organization. Follower notifications are sent when you go live from a Page.

To stream to a Page: use the account switcher in the top-right corner of Facebook's website or Live Producer to switch to your Page before creating the live video. Your stream key may differ between your profile and your Page — make sure you copy the key from the correct context.

For teams and organizations, streaming from a Facebook Page is strongly recommended. It gives you a public searchable presence, follower notifications, and a dedicated URL that fans can bookmark.

Other Ways to Stream to Facebook

Direct Facebook Live with a stream key (above) is the simplest path. You can also send ScoreCam to a multistreaming service first — useful if you want Facebook plus YouTube/Twitch at the same time, or if Facebook’s Live Producer workflow is awkward for your setup. In ScoreCam, use a Custom RTMP account with the service’s server URL and stream key; the service then pushes your feed to Facebook (and any other destinations you enable).

Restream (free tier available)

Restream is a multistreaming service with a free forever plan. Verified from Restream’s pricing page (2026):

  • Free plan: $0 forever — multistream to 2 channels at once, with Restream branding on free Studio use.
  • Facebook on free: personal Facebook profile is supported on free. Streaming to a Facebook Page or Group requires a paid Restream plan (Standard and up).
  • With ScoreCam: create an Encoder/RTMP stream in Restream, connect Facebook as a destination, then paste Restream’s RTMP server and stream key into ScoreCam as a Custom RTMP account. Start ScoreCam when you want the feed to go live on the channels you enabled in Restream.

Details and plan limits change over time — check restream.io/pricing before you rely on free-tier limits for a game day.

Other multistream services

  • Castr: still a solid multistream / RTMP option, but it does not offer a permanent free plan as of 2026 — only a short trial, then paid plans. Use it if you need more destinations, hosting, or pro features and are fine paying.
  • Other RTMP multistreamers (OneStream Live, Streamlabs multistream, etc.): same idea — ScoreCam Custom RTMP → their ingest → Facebook. Free tiers, if any, vary and often exclude Facebook Pages; always confirm on the service’s current pricing page.
Multistream services do not replace Facebook’s own rules (account age, Page follower minimums, Live Producer / Go Live where required). They only relay your ScoreCam feed. Prefer a Facebook Page for teams when your multistream plan supports it.